A recent study stated that nearly 80% of all SEO companies spend more than USD 1000 on link building alone each month. When you think about the number of websites each firm handles and subsequently, the amount spent for each and every client, the amount is exorbital. Link builder use backlinks from high ranking websites to give the newer ones a push up the ladder of search engine result rankings. SEOs are dedicated to finding the right kind of links to suit every niche website which requires attaining said backlinks and seamlessly integrating them with the content of the website. Not only is this crucial in increasing the website’s standing but also plays a major role in online marketing strategies.
Link building literally translates into building a library from more reliable websites that eventually creates a sense of brand awareness and of course, may earn your website a spot on the first page of the search results. The question remains though as to why link building are one of the most important aspects of selling an idea online. It is because it still acts as a in extremely important signal that determines the website’s rank in almost every single search engine algorithm currently available. However, if you are back linking for the sake of increasing your rank, your site’s reputation is likely to suffer and there is always a chance of search spiders marking the site as spam.
While times have certainly changed and the number of nofollowed links has increased, there are still a plethora of links left to be shared around and to get the job done. Linking is not only about brand exposure and growing search visibility either; it is about content marketing, and building relationships with like-minded members of the niche to gain mutual benefits from each other in ventures.